Our Story

How a simple idea became a movement to change the way Kuwait drinks.

The Beginning

Born in Kuwait, Inspired by the World

Seleo was founded in 2019 in Kuwait City with a clear mission: to bring the joy of fresh, homemade sparkling beverages to every household in the region. Our founders, passionate about both sustainability and great taste, saw an opportunity to replace the mountains of single-use plastic bottles that were piling up across the Gulf.

What started as a small operation importing premium soda makers quickly evolved into something bigger. We realized that people didn't just want sparkling water - they wanted a complete experience. They wanted flavors inspired by their culture, products that looked beautiful in their homes, and a brand that shared their values.

Our Mission

Making Every Sip Count

At Seleo, we believe that small daily choices create big change. Every time you press the button on a Seleo soda maker instead of opening a plastic bottle, you're making a choice for the planet.

But sustainability isn't our only mission. We're equally passionate about taste. Our artisanal syrups are developed in collaboration with flavor experts and inspired by the rich culinary heritage of the Middle East.

What We Stand For

Our Values

Sustainability First

Every product we design starts with one question: how does this reduce waste? From recyclable CO2 cylinders to reusable bottles, we're committed to a zero-waste future.

Quality Without Compromise

We source the finest ingredients for our syrups and partner with world-class manufacturers for our machines. Premium doesn't have to mean wasteful.

Cultural Connection

Our flavors celebrate the tastes of the Middle East. We believe global innovation and local tradition can work beautifully together.

Community Impact

We support local recycling initiatives, partner with environmental organizations, and educate communities about reducing single-use plastic consumption.

Our Journey

Milestones

2019

Founded in Kuwait City

Seleo launches with the Lumi soda maker, bringing premium home carbonation to the Gulf region.

2020

Syrup Line Launch

Introduced our first four artisanal syrups, inspired by Middle Eastern flavors and crafted with natural ingredients.

2021

10,000 Customers

Reached our first major milestone, saving an estimated 2 million plastic bottles from landfills.

2022

Qarbo Premium Line

Launched the Qarbo Gold, our flagship premium soda maker with advanced carbonation technology.

2023

CO2 Refill Program

Introduced our cylinder return and refill program, closing the loop on waste.

2024

Regional Expansion

Expanded to UAE, Saudi Arabia, and Bahrain, bringing sparkling joy across the Gulf.

Looking Ahead

The Future is Sparkling

We're just getting started. Our roadmap includes new product lines, expanded flavor collections inspired by cuisines from around the world, and deeper partnerships with environmental organizations across the region.

Our vision is a Gulf region where every home has a Seleo on the counter, where fresh sparkling drinks are the norm, and where millions fewer plastic bottles end up in our oceans and landfills. Join us in making that vision a reality.

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